I have recently noticed that Elisa Chan‘s campaign has been putting up their campaign signs around the district. I would also note that the campaign website has been subtly updated to reflect her recently announced campaign. With this in mind I have begun to wonder what it would take for an underfunded and relatively unknown candidate to win an election over the better funded and known incumbent.
My first thought is making aggressive use of the internet through a website and social media to reach out to likely voters. But I have also thought that with a lack of money to match what someone with resources would do in a traditional “big money” campaign, how would a “no budget” candidate make use of netroots and grassroots kind of campaigning. These things do come to mind as I look at 2012 and the possibility of another run at the Alamo Colleges board of trustees.
Right now though are the municipal races for San Antonio and other smaller cities and districts in the area. Where I live, Elisa Chan is my city councilwoman and is running for reelection. She has drawn one opponent that I am aware of, Jose Valadez Jr., hopefully I will have more thoughts on his campaign.